Because I don’t know you, and I don’t care about you. Today, author’s need to be chief cook and bottle washers, becoming more than they should be. If you missed it, check it out! It’s important for indie authors to know how to write an author bio that tells readers: who you are, what you write, why readers should trust you, and how you stand out from other writers.. For starters, when the time comes, you’ll want your readers to click through and purchase your books. Keep it simple, keep it catchy. 24 Amazing Newsletter Content Ideas. Unlike university manuscripts, journal manuscripts should not include help and guidance from family and friends. Did You Catch My Cameo in The Way I See It? Or maybe you want a name for a new character. It’s a great place to update your readers with upcoming releases … Giving your audience a small voice in parts of your writing will give them a sense of ownership over your work. And put it at the top of the newsletter! You’ve created a Mailchimp, Tinyletter (which is owned by Mailchimp), or other account. Include user-generated content. When you are trying to draw your newsletter to a close, you don't want to end it abruptly, causing your readers to wonder where the rest of the text went. That’s the kind of article you might want to share if you think your readers would find it interesting — along with a story and a pic of your experience with meal kits.Â, Drawings of different characters or scenes, like, And if you’re a nonfiction author, then an informational eBook or a short video course is a great way to engage your email list in the lead up to a new book. Some are the best author bios I’ve read, whereas some feel like they were written by cheap self-publishing companies. Creating a signature on Wisestamp makes the entire process a lot quicker. The book recommendation is actually fun to write because you get to go see what books are on sale and recommend one. Start with the most important thing: your data. The greatest thing about writing a newsletter is that you don’t have to write much at all. As authors, we all know that your email list will help you sell more books. Here’s an off-the-wall example. So you’ve decided you want to send a newsletter to help you connect with your readers. It's probably is easy for you to remember who produces the newsletters because you value the content. This field is for validation purposes and should be left unchanged. Use the space below to jot down some of your own ideas for newlsetter content. Each one of the sections in the previous list is a drag-and-drop element in Mailchimp. I always have a running list of ideas that come to me throughout the month. If you send it more frequently, readers feel like they’re getting spammed. ), The books update is easy. That theme will help you brainstorm ideas about your newsletter. If that’s you, then your newsletter should include more of the things you already... Fiction authors need more personality … Say you went on a road trip through an unfamiliar state with your family and had some thoughts about that. Add a period. Put the book cover graphic up, too. Or, if you want to use a different one, put it here. Most websites providers have the option to add an email newsletter or newsletter block to your webpage. Just like having a theme, having consistent, predictable sections in your newsletter helps your readers know what to expect. Once you have your program all set up and your sending strategy in place, it’s time to create your first newsletter! If it is an individual, use the last name, a comma and the first name. So let’s get into the 10 highly-effective trends to get your audience signing up for your email newsletter. The following post is an excerpt from Email Lists Made Easy by Kirsten Oliphant . This is the only way to improve your author’s platform, build your email list, and ultimately sell a LOT more books. It also … Of course not. Title of Newsletter… … Creating a signature on Wisestamp makes the entire process a lot quicker. “Nearing the end of the sequel to [Book Title Here].” You hardly have to change this section at all. I mean, really. Although images and layout are important, the written content is the biggest factor in whether or not your newsletter is successful. Your newsletters should be short and they should be fun. About the Author: Jon Morrow has asked repeatedly to be called “His Royal … Why You Must Pack a Punch on the First Page of Your Novel (And How to Do It), I Write Generic Self-Help Articles That Are Going to Change Your Life, Networking as a New Writer From the Comfort of Your Couch. Mention any recent personal milestones or accomplishments, like birthdays, … And if nothing has changed since the month before, just leave it as it was. Driving traffic back to your website/blog should be one of the main aims of your author newsletter. Be sure to update it as new books come out. But, an author photo is needed for your book's jacket, your website, social media and press kit (at the very least). While it’s likely most people in your audience aren’t authors, I’m sure they face problems such as procrastination or. Have you recently discovered the perfect way to reheat french fries? Content is key in making your newsletter one that people want to read. Author bios and bylines have become much less distinct in the internet age, and on many websites, the two will be merged in some form or other. To help you make the most of your new favorite marketing channel, we’ve detailed below all you need to know to plan an effective newsletter strategy that’ll … And include something fun every now and then. Ask your readers for ideas. Â, As an author, you can also talk a bit about your writing process. So, there’s a few key numbers you’ll want to track to make sure your audience is engaged and reading your emails. “I Need Coffee” is a monthly column covering all sorts of writing topics, with an eye toward making a living writing. Wrapping Up Over the course of the next few weeks, I’m going to break down author’s websites, … When you fill in your sections, you will use templates for most of them, and you will — repeat after me — keep it short. Most online course platforms like Thinkific have a free plan for beginners that are definitely enough to get started.Â, This might go without saying, but remember to let your list know when something exciting is happening. That’s why we’ve put together this list of 24 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. As an author, you can also talk a bit about your writing process. Is a new book being released in your, ? For starters, your newsletter should contain content that’s valuable to subscribers. Here’s where you provide a service to your readers while at the same time come across as super not self-centered. Some Author’s Notes explore the question of why this story matters. Get a copy of our FREE ebook, Indie Authors Naked, which features interviews with self-published luminaries, including bestseller Hugh Howey! By me. Find a book that you love that’s on a price break, and recommend it here. Unlike social media, newsletters can be sent over e-mail and by adding a newsletter to your platform, you will not be dependent on another website for your contact list. I’m going to write these instructions based on the presumption that you have already read the Mailchimp or Tinyletter tutorials and watched the YouTube video guides. (5) Social Media Links (yours). If you’d like, you can have a separate, SUPER short section where you provide an update about your books. Newsflash: people don’t care about your newsletter. Too much fun to call it work!”, IR Approved Author Andrew Wolfendon: “The best part [of being an indie] is that you have the freedom to color outside the genre lines.”. Chris, every author should read your “How to write a great author bio that will connect with readers” and understand what makes them unique, so that reader’s get a glimpse of a life’s accomplishments earned and what makes their works worth a reader’s time. Community.is’ newsletter is created for people who “put people at the center of their work.” They often include quotes and content from influencers, industry experts, and other sources which make their content feel authentic and credible. You need to be genuine. Get the best author info and savings on services when you subscribe! Most websites providers have the option to add an email newsletter or newsletter block to your webpage. Instead, it is far better to choose one or two that you can be consistent with over the long term.Â. “If you receive any queries from journalists, include a link to your media kit in any reply.” Here are three more tips for the road: Label each of your files appropriately. But here’s the deal. I’m going to show you a lot of different bios. Take the time to do it right. Remember how your newsletter has a theme? Posted on June 28, 2016 July 29, 2016 by Kirsten Oliphant | 28 Comments. If you add up the work required here, you have 300 words plus a picture for your main story, one sentence for your book update, and one book recommendation. Aside from the title, this draws the eye in immediately. Over this past year, as I was really struggling with myself, and trying to figure out how to bring people to me and to my books, I learned a lot about advertising, and how advertising works, instead of just learning about putting my books on sale, and putting them into newsletter … What’s with the “boxes”? So, getting your subscribers used to clicking through to read your blog is a way to subtly train your list to click through and make a purchase. Her award-winning blog teaches new and established authors how to write, publish, and market their books. Under the "fair use" defense, another author may make limited use of the original author's work without asking permission. But in most cases, you will have the ability to create a distinct 2-3 sentence bio for yourself that shows up at the end of any article you write. Allowing someone into your inbox has much higher stakes. So, before sending your first one off, you will need to create a database of interested readers. You need to share a bit about yourself. . We'd love to help you find the best services for your book. PLUS! Daniel Ruscigno is the co-founder of ClinicSense, which offers clinic management software that helps with scheduling, intake forms, SOAP notes, billing, email marketing and more.He … Create a graphic with all of your book covers or your latest book cover and use it in every newsletter. Add a period. Post readers’ contributions (reviews, a book-related how-to, or their takeaway from yours or other … Authors are also not allowed to thank reviewers personally, or those who inspire them but cannot directly receive their appreciation – although reviewers can be thanked if they are kept anonymous. How to create an effective email newsletter. Keeping an email list warm is easier said than done. So let’s talk optimization. While you can certainly dig deep with email tracking, here are two of the main numbers you should be looking over and what to aim for.Â, In the early days, don’t worry too much about how your percentages match up to the averages provided. Before you think about ‘how’ you are going to send an e-newsletter, you need to think about the ‘who’ — the database of individuals you want to communicate with via email. Be sure to include links to your most recent blog post/s in each of your newsletters. * Sending a newsletter out monthly seems to be the sweet spot based on all of the research I’ve done. If you put a lot of original content into your email newsletter… The rules for referencing both single and multiple authors apply to all sources, whether the material came from books, magazine articles, newspaper articles, journal articles, or online sources. Newsletters can be incredibly powerful tools for artists. The most important thing with your main story, though, is that you open up to your readers. Here’s an example of what might be a newsletter’s sections: (1) Main story of the month. Those same readers are also interested in news that touches on the books they like to read, so if you find a story that either changes the background of one of your stories (or even better yet, news that invalidates accepted tropes in your genre) you should include them in … Show some pics from a recent vacation. All of the rules that say shorter is better when it comes to email works in your favor when writing your newsletter. You don’t have to implement all the strategies at once. OK. Now that you are a pro (or, fine, semipro) with your newsletter software, let’s talk about what you want to put into your newsletter. If you’re using your own publishing, website, or blog name, you … Here are some ideas for fresh content you can send out: News or Events related to your book topic; Author Interviews; Round-up of articles published on your blog; Fun facts about your writing process; Supplemental information about your characters or scenes in the book … Most online course platforms like, have a free plan for beginners that are definitely enough to get started.Â, This might go without saying, but remember to let your list know when something exciting is happening. IndieReader is the ultimate resource for indie authors! When my friends have new books coming around, I want to hear about that news. But an email is a letter genre. The trick is making it as enticing as possible so visitors to your site take action. An engaging, well put-together newsletter is a vital part of any organization’s communications strategy. The best value for self-published authors. Rather than sit at your desk all day and stare at the screen, check out your local bookstore for some fresh ideas.Â, Look through the books in, or related to, your genre and find one that catches your eye. Mailchimp lets you design a newsletter by using templates, and within those templates you use drag-and-drop elements such as text boxes to create your newsletter design. Put the two together, and you’ve got the biggest can of whoop ass in the history of publishing. So let’s get into the 10 highly-effective trends to get your audience signing up for your email newsletter. In order to send the most relevant e-newsletters that generate the most revenue, you need as good a database as possible. No writing involved! This entails determining the topics, content types, sections, and themes your newsletters … That is, people are much more likely to open the newsletter if they know what they are getting. But the reverse is also true. (That happened.) Only those who are not recognized as authors may be thanked and acknowledged. And if you’re publishing a newsletter, you’ll probably be pulverized right along with them. To develop a loyal fanbase, show off your personality to create … They’ve let you into their inbox. Links to every place readers can find you. How-to … (4) Short Bio (of you). I would not include the entire post unless it is shorter than 400 words, however, because a 1,500-word or 2,000-word newsletter will cause some to lose interest, and even unsubscribe from your newsletter. Your bio and social media links pretty much stay the same so long as nothing has changed, so that content needs little attention from you. Think about it: Do you like to receive long emails? You’re totally not ready to do this. Dave Chesson is the founder of Kindlepreneur.com and creator of Publisher Rocket, a software that helps authors market their books more effectively. 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