This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of ANSWER: (3) Rebate/cash refund offer. There are many types of consumer promotions to boost sales and keep the customer coming back. Advantages of Sales Promotion. Advertising and Sales Promotion. Term. Answer: TRUE: 68) Pull promotion activities give the intermediaries incentives … Attitudes toward a brand result from a combination of _____ attitude-formation processes. Increase the Sales . 2. Therefore, our focus in the following will be on price and supportive nonprice promotions. Personal selling and advertising are the two best known forms of promotion. Similarly, discounts in cash or goods may also be offered to dealers to stock new products or deal with new services. Which of the following is NOT considered to be an objective associated with the use of sales promotions? B) guerrilla marketing. Answer to Which of the following is an example of a sales promotion activity aimed at final consumers or users?a. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool’s purpose. Sales promotion is usually targeted at the fence sitters and brand switchers. C) sponsorships. Sales presentations . Consumer promotions are incentives aimed toward a company’s customers. We'll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness. The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications. It includes tools for consumer promotion, trade promotion & business & sales force promotion. A) sales promotion. 1. Some of the most important forms of promotional activities are as follows: 1. Generally sales promotion provides an incentive for purchase. Chapter 16 Personal Selling and Sales Promotion 1) Which of the following elements of the promotion mix involves making personal connections with customers for the purpose of making sales? Sales promotion is often used to motivate prospective consumers to try new products and services. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. Sales Planning, Strategy and Implementation; A philosophy that stresses customer value and satisfaction. It was then, only a minor activity related either to advertising or to personal selling.. These include: Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R). Public Relation 6. Advertising 3. Q5. Tags: Question 5 . It can eliminate idle cycles in some specific goods. Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase; Some of the contemporary variants of the model replace attention with awareness. A Delayd: Term. Which of the following is an example of a promotional activity that combines several of the promotional mix elements: answer choices . E) crowdsourcing Usually, free samples are provided through dealers during such introduction. Direct Mail 9. Consumers who take part in sales promotions receive utilitarian, or functional, benefits. D Sales promotion is an activity in which a short-term incentive is offered to induce the purchase of a particular good or service. As an additional incentive to buy, these tools can be directed at consumers, retailers and other distribution partners, or the manufacturer’s own sales force. Television commercials . The use of sales promotion is not limited to consumer products marketing. Sponsorship . Advertising, Sales Promotion, Publicity and Public Relational activities; A new product needs ideas, Developments, concepts and improvements. These activities include coupons and samples, displays, shows and exhibitions, demonstrations, and other selling efforts. Which of the following is NOT a functional benefit. Hence it becomes inevitable to enquire about its influence on Consumer Behavior. 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