Reasons for Growth of Sales Promotion. Level of promotional efforts and selection of promotional tools depend on level of competition. Place is also an important issue. FACTORS AFFECTING PLANT GROWTH Plant growth factors control or influence plant characteristics as well as adaptation. 281 Advertising and Sales Promotion ManagementSALES PROMOTION CONSUMER PROTECTION IN INDIA SALES PROMOTION PROMOTION IS A COMPREHENSIVE TERM, AND COVERS THE ENTIRE GAMUT OF ADVERTISING, PUBLICITY, PUBLIC RELATIONS, PERSONAL SELLING AND SALES PROMOTION. Your email address will not be published. The growth potential of a market may be dependent on the growth rate of a certain age, income, and nationality groups that use the product. Growth has usually been considered as an essential objective for its contribution to Some companies use publicity to create or improve brand image and goodwill in the market. All these types of products need different promotional tools. on Thursday, 01 August 2019. Prohibited Content 3. 2.2 Meaning of Sales Promotion. The largest single critical factor determining the company’s sales growth is the product itself. Promotions differ from advertising in that advertising offers reasons to buy, while promotions offer incentives to buy. Generally, for frequently purchase product, advertising is used, and for infrequently purchase product, personal selling and sales promotion are preferred. that the length of warranty and after-sales support were the most important factors influencing their decision in purchasing a new PC. quality of bank customer service, followed by advertising and sales promotion. Education, location, income, personality characteristics, knowledge, bargaining capacity, profession, age, sex, etc., are the important factors that affect company’s promotion strategy. 2.7 Consumer Sales Promotion Programmes. It can be concluded that, in normal situations: (1) Advertising, personal selling, and, even, sales promotion are used during the introduction stage. All these types of products need different promotional tools. We are witnessing a boom of new technologies, especially in the service sector (IT, Telecommunications, Internet, etc.). • promotion of use of cycle helmets, child restraints, ... advertising, banning smoking in public places and legislation prohibiting the sale of tobacco products to young people.) Such as, for the industrial products Viz. This however is opposed by the issue of short term and long term impact of the promotion. Growth of Super markets. Long-term success in the retail business depends on company performance on key variables that ultimately determine prospects for growth and profitability. Personal sellingis highly essential in marketing. It is quite challenging to know what proportions of advertising, sales promotion, or indeed personal selling will combine perfectly for success. High cost of media advertising such as newspapers and TV, is one of the main reasons to find more cost-effective forms of sales promotion. Promotional efforts are designed according to type and intensity of competition. These are – Pull Strategy – The pull strategy attempts to get the customers to ‘pull’ the products from the company.It involves making use of marketing communication and initiatives like seasonal discounts, financial schemes, etc. Over and above these factors, there are certain minor factors that affect promotion mix. To make the factors easier to understand, they are divided into two groups – leadership and management. Cost-Effective. To carry the product itself Techniques are widely used for consumer goods while personal selling is more for! 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